Introduction
Let’s talk about how photography can bring the magic of the equestrian industry to life and boost product sales like never before. In this article, we’ll dive into the difference between two very different photography styles and why commercial photography is the ultimate weapon in equestrian products.
Let’s talk about how photography can bring the magic of the equestrian industry to life and boost product sales like never before. In this article, we’ll dive into the difference between two very different photography styles and why commercial photography is the ultimate weapon in equestrian products.
First up, we have portrait photography – the art of capturing the very essence of horses and riders.
It’s all about creating a deep connection between you and your horse. From natural lighting to nailing the perfect pose, portrait photographers work their magic to reveal the unique bond between horse and rider.
In the equestrian world, portrait photography is a game-changer. Those authentic emotions and nostalgic vibes strike a chord with fellow horse lovers, bringing back memories of your own beautiful moments. Whether it’s promoting a venue, events, or individuals such as influencers or riders themselves, these powerful portraits captivate potential interest from followers and invite them into their equestrian universe.
Portrait photography, while undoubtedly powerful in conveying emotion and personality, may not be the best choice for selling products directly. Unlike product-focused photography that showcases the item’s features, portrait photography emphasizes the subject, diverting attention away from the product.
Potential customers might get distracted by the model’s appearance or emotions, losing focus on the product’s benefits. Moreover, the emotional impact of portrait photography may not always align with the product’s intended message. To effectively sell products, marketers prefer imagery that highlights the item’s functionality, aesthetics, and unique selling points, enabling customers to make informed purchasing decisions.
It has its place in the marketing world, perhaps a beautiful shot for the ‘grid’ or if you’re selling a whole horse and rider ‘matchy’ set, or even if you’re focussing on the acquisition of a new ambassador, but ultimately… Portrait photography is all about the feels, people!
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Now, let’s talk business! Commercial photography is all about selling equestrian gear and essentials with style.
Say hello to technical riding gear, safety products, feed & supplements, horse care products, fashion, tack, and bling! Unlike portraits, this genre is all about presenting products in a way that makes you go, “I need that NOW!”
A well-executed commercial photograph can showcase a product’s features, aesthetics, and benefits, enticing potential customers to make a purchase. It builds brand credibility, trust, and recognition, reinforcing a brand’s identity and message.
Moreover, commercial photography enables businesses to create captivating visual narratives that resonate with their target audience, fostering brand loyalty and engagement.
In a competitive market, powerful commercial photography sets a brand apart, driving conversions, sales, and long-term success.
In the equestrian market, commercial photographers get creative and strategic. They skilfully showcase the functionality and beauty of the products in action. Picture this – a well-known influencer or rider sporting the hottest equestrian attire, edgy lighting, great angles, showing an athletic posture, closely focussed on logos and product features. Boom! That’s aspiration and desire pulling at your want to purchase more.
A pro-shot image can make or break a sale. In this challenging and often flooded market, striking visuals that highlight the product's USPs set you apart from the crowd.
Commercial photography doesn’t stop at making you drool over products. Oh no! It’s got more tricks up its sleeve.
Viral potential, anyone? Those jaw-dropping images spread like wildfire across social media and websites, giving brands insane exposure. Your love for those captivating visuals makes you hit that share button, right? Exactly! It’s all about building brand buzz!
But don’t underestimate the role of good photography in selling equestrian products. A pro-shot image can make or break a sale. In this challenging and often flooded market, striking visuals that highlight the product’s USPs set you apart from the crowd. And let’s not forget – a superb commercial pic builds confidence in buyers. They know they’re making a good choice!
Plus, the equestrian community is a visual tribe. They live for artistry and breathtaking beauty, commercial photography brings them just that. It’s not just a marketing tool; it’s an emotional experience, an artistic journey that connects with your passion for all things equestrian.
Commercial photography beautifully showcases equestrian products, highlighting their quality and functionality. These compelling visuals build an emotional connection with the audience, evoking a sense of passion and admiration for the equestrian lifestyle they want to live (just like the person in the pic!).
By portraying the essence of the sport and the products in a compelling manner, commercial photography solidifies brand identity, drives engagement, and ultimately leads to increased sales and brand loyalty.
So, there you have it – portrait and commercial photography working their magic in the equestrian market.
The emotional connection of portraits and the aspirational allure of commercial shots create a captivating blend that confines the true beauty of the equestrian lifestyle.
Whether you’re reminiscing about your own horsey adventures or craving that brand new helmet, photography makes it all come alive. So, saddle up, brands! Investing in top-notch commercial photography is the key to winning the hearts (and wallets) of equestrian consumers.
Let your products shine in all their glory and ride the visual wave in this vibrant and thrilling equestrian industry!
