Introduction
Let’s talk about how photography can bring the magic of the equestrian industry to life and boost product sales like never before. In this article, we’ll dive into the difference between two very different photography styles and why commercial photography is the ultimate weapon in equestrian products.
Let’s talk about how photography can bring the magic of the equestrian industry to life and boost product sales like never before. In this article, we’ll dive into the difference between two very different photography styles and why commercial photography is the ultimate weapon in equestrian products.
First up, we have portrait photography – the art of capturing the very essence of horses and riders.
It’s all about creating a deep connection between you and your horse. From natural lighting to nailing the perfect pose, portrait photographers work their magic to reveal the unique bond between horse and rider.
In the equestrian world, portrait photography is a game-changer. Those authentic emotions and nostalgic vibes strike a chord with fellow horse lovers, bringing back memories of your own beautiful moments. Whether it’s promoting a venue, events, or individuals such as influencers or riders themselves, these powerful portraits captivate potential interest from followers and invite them into their equestrian universe.
Portrait photography, while undoubtedly powerful in conveying emotion and personality, may not be the best choice for selling products directly. Unlike product-focused photography that showcases the item’s features, portrait photography emphasizes the subject, diverting attention away from the product.
Potential customers might get distracted by the model’s appearance or emotions, losing focus on the product’s benefits. Moreover, the emotional impact of portrait photography may not always align with the product’s intended message. To effectively sell products, marketers prefer imagery that highlights the item’s functionality, aesthetics, and unique selling points, enabling customers to make informed purchasing decisions.
It has its place in the marketing world, perhaps a beautiful shot for the ‘grid’ or if you’re selling a whole horse and rider ‘matchy’ set, or even if you’re focussing on the acquisition of a new ambassador, but ultimately… Portrait photography is all about the feels, people!
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